Nova Paint

While bidding a show I was came across "Nova Color paints". You can take a look at the product here:
http://www.novacolorpaint.com/index.html

While their cost is higher than most home paint products (we typically use alot of Benjamen Moore, and Modern Masters), it isn't completely out of line of theatrical paint. And the binder in the nova paints makes it a higher quality. The colors can be translucent, transparent or opaque, and come in a wide range, work with tints, and include metallic, pearlescent, fluorescent, varnishes, gels and textures.

Their website also includes PDF's about painting murals, and fiberglass.